Letting you into some PR secrets

It was very interesting being a ‘sort-of’ blogger who became a PR type person. I haven’t spoken very much about my new job, that’s to do with the whole “anonymous” blogging issues. I want to share, but at what point do I share too much? Anyway, that’s for a later blog post.

My new job has seen me work very closely with bloggers. Part of my role is to work with bloggers to help promote client content. I work hard to build relationships with bloggers, so that the ‘offers’ we make to them fit their blogs, and try to ensure that the content is a natural fit for their blog.

I love my new role, and have found it eye opening. I was asked to take part in the Words from a Blogger & PR series and so I thought I would share with you a few of the secrets I have discovered since “joining the other side”:

  1. Blogging just to make money/blag freebies – we can tell.

It’s funny really, when I was just a blogger I wondered how some bloggers seem to have so much free stuff. It seemed to be every post was a review. I thought they must be like totally awesome, and that would be the holy grail of blogging. I was wrong. Not only is it blatantly obvious to those in the know, and probably some not, that you are just using your blog to make money and it actually devalues your blog.

  1. We know what a post on your blog is worth.

Yep, there are metrics and everything which are taken into account before an ‘offer’ is made (whether that is a monetary offer, or freebie) so although you may want £150 per post, and then throw in various other ‘costs’ to ramp up the figure. You need to be realistic.

  1. We respect you more, and are more like to approach you again if you value yourself and are realistic about your worth.

I have lost count of the number of bloggers who have approached me for work and then when an offer has been made, demanded £100s to write the post. However, the minute I say thanks but no thanks (because the budget won’t stretch that far) suddenly they come back and will work with us for a fiver. I cannot even begin to explain how much this annoys me. Value yourself, actually I’ll amend that realistically value yourself. Sit down, figure out how long a project will take, then decide a realistic price range for that work, and stick to it. Personally, I would rather work with a slightly more expensive blogger who I feel cares about their blog and is realistic, than a blogger that I know for the right amount of money would write anything.

  1. Don’t mess us around – we have wrath

I had one blogger who spent weeks messing me around. He agreed to the project, only to change him mind, then change, it back. We agreed a price, and then he kept trying to up it. In the end I am only human and so they guy ended up feeling my wrath (I have wrath) I ‘black-listed’ his blog so we will not work with him in the future.

So you think you want to make money from your blog. I have also seen a few blogger best practises (which I really need to start implementing with my own blog) and I thought I would share these with you:

  1. Make it easy for us to contact you.

We have found your blog (yes we go looking for them) and think you would be a perfect fit. We want to contact you, you claim to be PR friendly… but then there is nothing. No form. No email. I can’t believe the number of ‘perfect for this project’ blogs I have not been able to contact. It annoys me way more than it should!

  1. Add a signature to your email

I can’t even begin to tell you how basic this is, but I love bloggers who do it. I spend my days working with multiple bloggers across multiple clients. I hate admit this but by about lunchtime (on a good day) one Claire is very much like another and I can’t remember which Claire blogs one which blog. Having a link to your blog and social channels on your email makes it so much easier for me, and

  1. Don’t constantly spam us.

I know you are keen but I do not need a daily reminder about your blog. I have no problem with bloggers reaching out and saying hello, in fact it is a great way to discover new blogs. But I don’t need a daily chaser. I will make a note of your blog, I will get back to you if I have something suitable. Why not save us both the effort and restrict yourself to an occasional chaser.

  1. Stay true to yourself.

As a blogger you have a voice and you have a value. Don’t sell yourself short, but likewise don’t look to fleece companies wanting to work with you. Be honest and up-front about what you will and won’t do, and then stick to it.

Making money from a blog is a lot of hard work. Good luck.

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